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PlusArts presents: Emergence Fest

During the COVID-19 Pandemic, the creative arts industry was severely impacted due to lockdowns and restrictions Young artists from all around Melbourne were the hardest hit and once we return to COVID Normal, there needs to be a place for artists can get direct support from their audience.

The perfect way to bring back an audience is through something that most of us have missed for the past year, a festival. So, introducting Emergence Fest by PlusArts


This project was part of a university assignment called 'Future Hope' for Studio 1 - Reset in which we had to design something that would bring hope back into a community effected by the pandemic. As a creative myself, this is extremely important.

An image of an orange logo with the text 'PlusArts present: EmergenceFest' on the logo. THe background features images of people and objects tinted orange.
The EmergenceFest logo and all the material for Emergence Fest, including posters, lanyards and pins.
An image of a young man with red sunglasses on a black and white background of bushes. There is text saying 'Create the Creators' behind the young man.
An example of the poster design for Emergence Festival
An image of a collection of images of billboards and banners.
Mockups of all the poster designs

For the posters, I wanted to put emphasis on the artist. Making them front and center of the poster. I also wanted to spread messages about supporting creatives such as 'create the creatives' or 'fund the future'.

For the rest of the material, I kept the same colour pallete and imagery so that everything would be linked.


The goal of the project was to create a connection between the artist and their audience. Below is a card with a unique PlusCode that can be scanned through the PlusArts app to learn more about the artist and see how you can support their journey.

An image of a Apple Mac computer and Macbooks with the PlusArts website on the screen.
Mockups for the PlusArts Emergence Festival website.
An image of 3 phones with images of the PlusArts Hub mobile app on it, which has orange images and white text.
Mockups for the PlusArts Hub app.
An image an orange and white business card with an image of a young man on it.
Mockups for the Emergence Festival PlusCards, which can be used to learn more about an artist.
An image of two orange lanyards with two cards attached to the bottom of the string.
Mockups for the lanyards where festival goers can keep their tickets.
An image of round orange and white pins with text and the PlusArts logo on it.
Pins for the Emergence Festival.
An image of a young man standing infront of a black and white background. There is big white text saying 'Create the Creators' behind the man as well as text on the corners of the image.
Billboard Design for EmergenceFest

Project Information

Project for Studio 1 - Reset at RMIT University.

- Logo Design

- Graphic Design

- Branding

- Marketing


Software used:

Adobe Photoshop, Illustrator and InDesign


Neue Kabel typeface by Marc Schätz >


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Completed on late October 2020